In ’95, I was the kid on a bike, riding through Malang just to hear the crackle of a dial-up modem connect me to the internet. That spark of curiosity turned into a lifelong passion for tech, design, and problem-solving. Fast forward to ’97, I was in Sydney, diving headfirst into multimedia and self-teaching everything from HTML to JavaScript. Along the way, I created websites, built visual identities, and learned that every project was an opportunity to adapt and evolve.
That journey led me to freelancing in 2017, then founding Wirajati Studio in 2021. Running my own studio taught me how to balance creative vision with business realities, manage multiple projects, and deliver consistent quality under pressure. But I’ve always been drawn to new challenges, whether that’s mastering emerging design tools, exploring different industries, or taking on hands-on work that pushes me outside my comfort zone.
I’m driven, adaptable, and committed to continuous learning. Whether I’m creating brand identities, solving technical problems, or tackling something completely different, I bring the same curiosity and problem-solving mindset that started this journey. I’m always ready for whatever comes next.
AMARUS
Amarus Group as one of leader in the renewable energy sector needed a refreshed website and business cards that reflected their standing among top global competitors. The website redesign took a minimal, clean approach—packed with information and essential links for easy communication. I also created the site’s opening video and identified and fixed issues with their existing logo to ensure all assets were high quality and ready for use.
Role
Web Development
Visual Branding
Tools
Elementor
Adobe Illustrator
Adobe Photoshop
Adobe After Effect
Client
Amarus Group
Year
2024
LENNY'S
Lenny’s was a new business launching in Bali’s oversaturated market. Their product spoke for itself, but they needed branding that would set them apart. The client gave me creative control to experiment and develop a unique identity. I created their tone of voice, logo, and graphic branding, which shaped everything from shop design to merchandise. I also designed their menu and landing page, ensuring their brand stood out and appealed to a broad audience, not just gym enthusiasts.
Role
Visual Branding
Illustration
Merchandise
Landing Page
Tools
Adobe Illustrator
Adobe Photoshop
Elementor
Client
Lenny’s
Year
2024
CONCEPTS CONVEYED
Concepts Conveyed needed two brochures to showcase their architectural and landscaping designs and services at FutureScape London 2024, a leading industry expo. With their ethos—Present, Inspire, Grow—at the core, they wanted to refine their brand presence. Already established in the luxury market through their designs, their previous brochures didn’t reflect their positioning and they needed materials that matched their reputation. The result is a sleek, visually striking set of brochures delivered within a tight two-week turnaround, ensuring their brand stood out on the global stage..
Role
Visual Branding
Tools
Adobe InDesign
Photoshop
Client
Concepts Conveyed
Year
2024
HONEY & HAWK VILLAS
Honey and Hawk sought to break away from the typical villa booking sites, aiming for a platform that showcases not just their luxurious villas but also their distinctive style. The result is a site that stands out in the crowded hospitality market, reflecting the character and identity of their brand.
Role
Web Development
Tools
Elementor
Adobe Photoshop
Client
Honey & Hawk
Year
2024
RAYS FOR DAYS
RAYS FOR DAYS
Rays for Days required a Shopify site to showcase their clothing brand, drawing inspiration from well-known competitors. I designed and launched a sleek, functional site that met their vision, going live within just three weeks.
Role
Shopify Store Development
Tools
Shopify
CSS
Client
Rays For Days (Australia)
Year
2024
MOSTO
Mosto, a new addition to Bali’s vibrant dining scene and part of the Mexicola group, needed a website to match its elevated yet relaxed dining experience. I designed a sleek, horizontal-scrolling website that captured their vibe perfectly. Since launch, the site has become a go-to for competitors looking to match its style and energy. I also provide regular site maintenance and update..
Role
Web Development
UI/UX
Tools
Elementor
Photoshop
Client
Mosto
Year
2024
99DESIGNS
99designs is a competitive platform where designers pitch their work to clients. I was nominated for three projects and won a logo design for a lighting-focused brand. The process sharpened my ability to create standout designs under tight competition while delivering exactly what the client needed.
Role
Visual Branding
Illustration
Logo Design
Tools
Adobe Illustrator
Adobe Photoshop
Client
Various
Year
2016 – 2018